Micah Challenge begins Countdown to Worldwide Day of Prayer and Action for the Poor

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June 30, 2010

Theresa Malinowska, Communications Coordinator- [email protected]
Amanda Jackson, Campaign Manager- [email protected]


Micah Challenge is calling millions of Christians to a day of prayer and action against extreme poverty as part of a global event being held in 100 days time. The international Christian response on the tenth of October will remind political leaders of 189 nations about crucial promises made to halve extreme poverty by 2015.

This global movement was launched at the United Nations in 2004 and holds 40 national campaigns each reflecting a wide range of participants. It is recognised by political leaders and governments all over the globe, including the Secretary-General of the United Nations, Ban Ki-moon, the Prime Minister of Australia, Kevin Rudd, and the former British Prime Minster, Gordon Brown. The Micah 2010 campaign is also being backed by key church movements such as the Assemblies of God, Salvation Army, Hillsong, Youth With A Mission, Scripture Union, and YFC Europe. Micah Challenge also works closely with the Anglican Communion at the United Nations. Development agencies pledging to partner with Micah Challenge include Tearfund, World Vision, Christian Aid and Compassion.

On the tenth of October 2010, 10.10.10, 100 million Christians will be praying the same words of a prayer and making as many as 10 million promises to remember the poor. They will remind up to 1000 political leaders to take action on poverty commitments made through the Millenium Development Goals. Five signature events are being planned to highlight the day in Australia, India, South Africa, the UK and Equador.

The Archbishop of Canterbury, Rowan Williams supports 10.10.10: “If we start acting now and if we as believers can pull together in supporting these goals we can hold our governments to account and we can make a difference in the world, the kind of difference God asks us to make”.

Micah Challenge’s International Director, Joel Edwards, said: “The campaign in October will come three weeks after a crucial review of our performance so far at a United Nations Leaders Summit in New York. The world will be assessing how we are doing in fulfilling our promises.10.10.10 offers us an opportunity for robust and prophetic engagement around the promises made to the poor, as well as to offer critical evaluations of world government responses. This is why our prayer, promise and action are both timely and potentially transformational”.

As momentum continues to grow across the globe, student campuses in the US are showing their support for Micah 2010, while in Zambia plans are afoot for regional meetings and interdenominational church services. Australian partners are preparing to highlight 10.10.10 at Voice for Justice, where they will meet political leaders. Partners in Malaysia, Portugal and many other nations are continuing to mobilize critical support for the 10.10.10 campaign.

To arrange an interview with Micah Challenge’s International Director, contact P/T Communications Coordinator, Theresa Malinowska, at [email protected] or call +44 (0)78 142 09442 or contact Campaigns Coordinator, Amanda Jackson on [email protected] or call +44(0)207 367 6571.

Notes to Editors:

Internationally renowned worship leader, Martin Smith has contributed a theme song for the Micah 2010 campaign called ‘You have shown us.’ To watch and listen, please click here. ‘You have shown us’ is part of an album of worship focusing on justice, mercy and humility, available from Kingsway. A set of Bible Studies called ‘Just Mercy’ written by Micah Challenge’s International Director, Joel Edwards, has also been written to accompany the journey of faith many Churches will be embarking on, together with a set of essays on the Churches responsibility to the global poor; ‘Micah’s Challenge.’ Other supporting downloadable resources are available to Churches for help in planning activities on 10.10.10 at www.Micah2010.org. French, Portuguese and German versions can be obtained clicking here.

100 million people are expected to speak up for the world’s half a billion disadvantaged by praying for an end to extreme poverty at church services held on 10.10.10. They will be saying the words of a promise and a prayer. Please download the words by clicking here.

Micah 2010 is backed by a number of Christian organizations such as Youth for Christ Europe and North Africa, Urban Saints, Assemblies of God UK, 24-7 Prayer, Scripture Union International, Hispanic Church USA, New Testament of God, Redeemed Christian Church, Tearfund, Compassion Art, CWR, Kingsway Publishing, Christian Aid and Lausanne. Micah Challenge was launched in 2004 by two global bodies – Micah network of over 300 relief and development bodies and the World Evangelical Alliance who represents 420 million Christians – to be a voice of Christian advocacy against extreme poverty.

World Evangelical Alliance (WEA): World Evangelical Alliance is made up of 128 national evangelical alliances located in 7 regions and 104 associate member organizations. The vision of WEA is to extend the Kingdom of God by making disciples of all nations and by Christ-centered transformation within society. WEA exists to foster Christian unity, to provide an identity, voice and platform for the 420 million evangelical Christians worldwide.