WEA and Crossroads seeking 1,000 Citizen Journalists

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BURLINGTON, ONTARIO – March 23, 2011. The World Evangelical Alliance (WEA) and Crossroads Christian Communications Inc. (Crossroads) are excited to announce a new partnership that will enhance the voice and message of Christians on the global stage. 

The two organizations are collaborating on a new mechanism for communicating international stories from a Christian perspective – a citizen journalist initiative known as myVU.

To kick start the initiative, the WEA and Canadian-based Crossroads are recruiting 1,000 citizen journalists who, once approved, will be able to submit video stories to Crossroads’ myVU site for broadcasting via television and the web. 

Secretary General of the WEA, Dr. Geoff Tunnicliffe, welcomed the partnership.

He said: “We are very excited about this new partnership with Crossroads, which has a rich heritage of balanced and effective Christian communication. “We are looking for Christian citizen journalists who want to communicate with passion and integrity and we are urging all members and related networks of the WEA to promote and encourage active involvement in myVU.” 

Members of the WEA will be able to use this new resource as a mechanism for sharing their cultural engagement and the spiritual impact of their work with a much wider audience.

Chairman and CEO of Crossroads, Don Simmonds, said: “Having recently launched our Christian citizen journalism initiative called myVU, Crossroads is very pleased to partner with the World Evangelical Alliance. The breadth of WEA’s global reach enables us to more quickly connect with trustworthy Christians in situations around the world who need a media platform to be heard.”

Dr. Tunnicliffe continued, “All around the world, there are Christ followers doing great work and their stories need to be heard on the global stage – stories that encourage, motivate and inform. This strategy will enable us to bring out some of these powerful and transformative stories from across our global community.”

If you know of a prospective myVU citizen journalist, encourage them to apply online by visiting: www.crossroads.ca/myvu


Watch the interviews with Dr. Geoff Tunnicliffe on Crossroads’ 100 Huntley Street online here:




For more information on this release please contact:

Carolyn Innis, Communications 

Crossroads Christian Communications Inc.

PH: 905-331-7333 ext 2265                    

E-mail: [email protected]                            

1295 North Service Road                       

Burlington, Ontario, Canada, L7R 4X5       


WEA Communications

[email protected] 


About Crossroads Christian Communications Inc. (CCCI)
Crossroads is Canada’s leader in providing faith and values media content for people of all ages. 100 Huntley Street, the flagship television program of CCCI was founded by Rev. David Mainse and is the longest running daily Christian television program in Canada. Crossroads provides relevant messages of faith and inspiration for millions of Canadians and has done so for nearly 50 years. Its mission is to convey the unchanging message of God’s love to people around the world. Crossroads interacts with its viewers via 24/7 prayer lines, and it has also been a highly respected and effective not-for-profit aid agency for over 25 years, having responded in times of natural disaster worldwide, raising funds and partnering with on-site, non-government organizations for emergency relief and long-term rebuilding strategies. www.crossroads.ca


About World Evangelical Alliance (WEA)

The World Evangelical Alliance is made up of 128 national evangelical alliances located in 7 regions and 104 associate member organizations and global networks. The WEA is the world's largest association of evangelical Christians serving a constituency of 600 million people. The WEA is a voice to governments, media, and other faith communities and holds consultative status at the United Nations. www.worldevangelicals.org